Aligning product priorities across development teams at Bol.com (Netherlands)

Client Need

Bol.com was scaling multiple internal digital products to support its growing platform ecosystem. The business needed stronger alignment between product strategy and day-to-day development activities to maintain momentum.

IT Need

Development teams required clear prioritisation, structured backlogs, and consistent product ownership to manage multiple initiatives in parallel. A Product Owner was needed to bridge business priorities and technical execution.

How EuroBridge Delivered

EuroBridge embedded a Product Owner who worked closely with stakeholders and development teams. The consultant structured and prioritised backlogs, clarified requirements, and supported continuous delivery across product streams. This helped teams stay focused on high-impact outcomes while scaling product development.